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Resume is a statement of the highlights and achievements of your career. It is not a dump of your daily activities on the job. Unfortunately, most resumes read exactly like that – a dump of day-to-day activities for the past years.


Resume is your personal sales pitch. The decision to call you for an interview will be based on how well a sales job does your resume do. Make sure your resume meets the following criteria:


Smart and Crisp

First impression is important whether you are looking at a person or a resume. Both in form and content, crispness is key.


·        Use a professional grade paper to print your resume

·        Use letter head formatting – name and address on top

·        Arial and Verdana are best fonts to use for resume. Use no more than 12 point font.

·        Do not use fancy bullets – keep them to small dots or squares

·        Use white space intelligently. White spaces let your resume breathe. If your resume looks crowded with information, it will not be pleasant for the eye and hence chances are it will not be read

·        Do not exceed one A4 size page


Power words

Words like ‘Built’, ‘Negotiated’, ‘Cut costs’ and ‘Boosted profits’ are all power words. They send a message that you are an achiever. Use enough power words in your resume. Also, cut jargons as much as possible. People are easily put off by overuse of jargons and industry lingo.


Talk Results

Corporate America cares only about results. Everything else is secondary. It is good to talk about your projects and assignments but not without highlighting the results of the projects and what you achieved. Highlight results like ‘cut costs by $2 million’ or ‘negotiated a reduction in supplier costs by 5%’ etc.


Use numbers

Companies love people who are comfortable with numbers. Claims like ‘resulted in substantial increase in sales’ do not mean anything unless there is a number in that claim. Use percentages, dollar amounts, size of the team because numbers help the recruiter assess your achievement relative to similar achievements within their company.


Be specific

Being vague about your contributions is the single biggest mistake you can make in your resume. People make statements like ‘contributed towards building a team’. ‘Contributed’ is a very weak word which does you no good. Recruiters are interested in knowing exactly what your contribution was.


Please download Winning Resume Sample and use it as a guide to build your own resume.


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Resources on building winning resume

Very useful books with tons of sample resumes



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